FINEOS and Britannia an award winning combination

March 2001 - Congratulations to Britannia on winning the prestigious 'Most innovative use of CRM technology' category at the Financial Sector Technology Awards 2001.

The award acts as an endorsement of what has been a very successful project for both parties. Michael Kelly, CEO, FINEOS Corporation was particularly enthused about the win.

"We're thrilled about the win. It just confirms the achievements we've made on this project. CRM is a very simple concept once you stick to key goals and that's what we've done with The Britannia. With its FINEOS solution, The Britannia have managed to increase cross-sales by almost 40% - that's what CRM is all about," said Kelly.

The FST award goes to companies who have displayed the most innovative and effective use of CRM technology.

Commenting on the win, Alison Thompson, Senior Manager for Distribution Strategy, Britannia said: "This award caps a great working relationship. We've worked closely with FINEOS over the last few years and the strength of their technology has helped our business immeasurably. The FST award is welcome recognition of this fact."