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Video: How APIs Help You Reach the Digital Customer - Professor Mohan Subramaniam

APIs have emerged as a dominant force in the digital economy. By enabling unprecedented collaboration among firms for value co-creation, they are ...

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APIs have emerged as a dominant force in the digital economy. By enabling unprecedented collaboration among firms for value co-creation, they are transforming how insurers develop and bring new products and services to market. This talk highlights how APIs are now forging the underpinnings of a firm’s ecosystem strategy.

Dr. Mohan Subramaniam is Associate Professor of Strategy, Carroll School of Management at Boston College, where he teaches courses in strategy, global strategy, and innovation management. He has a doctorate in Management Policy from Boston University and an MBA from the Indian Institute of Management at Bangalore. He specializes in the areas of ecosystem strategy, global strategy, and the strategic management of knowledge and innovation. His research appears in several leading management journals. Dr. Subramaniam has consulted with senior executives at leading global companies including General Motors, Hamilton Sunstrand, Nextel, New Balance, Voestalpine, and Tata Consulting Services, and has taught executive development programs at the University of Connecticut and Boston College.